As the sole female photographer operating in the Kenyan advertising photography industry, Muriu repeatedly confronted questions around the role of women in society, the place of tradition, and her own self-perception.

The Camo series, showcases Africa’s mix of vibrant textiles, cultural practices, and beauty ideologies. Through surreal illusions Muriu confronts issues surrounding identity while concurrently redefining female empowerment through her application of fabric and common household items.

She creates bold accessories by reimagining objects associated with Kenyan daily life and, using ankara fabric, designs custom-made garments that merge her subjects into their surroundings- all without digital collage. Paring each work with an African proverb, Muriu expresses the collected wisdom of generations recorded through oral history. Their usage invites consideration on how heritage informs and shapes the contemporary identity.